This privacy policy applies to our online platform and services provided by Apex Booking Solutions. We are committed to protecting your privacy and handling your personal information in a transparent and secure manner. This policy describes how we collect, use, process, and disclose your information when you use our site and services, and explains your rights regarding that information.
We collect information necessary to provide our travel technology services, which may include online booking engine development, API integrations, custom travel website design, payment gateway integration, inventory management systems, and dynamic travel package creation. The types of information we collect depend on how you interact with our site and services, and the specific services you utilize. This may include:
Personal identification information: Such as your name, email address, phone, postal address.
Travel-related information: Such as travel preferences, booking history, destination information, loyalty program details, passport information, visa details.
Payment information: Such as credit card numbers, billing address, and other payment details necessary for processing transactions. Please note that we typically integrate with third-party payment processors and do not store sensitive payment card information directly.
Technical information: Such as your IP address, browser type, operating system, referring URLs, device information, and how you interact with our site and services.
Usage data: Information about how you use our site, pages visited, features used, and the time and date of your usage.
Information from third parties: We may receive information about you from our business partners, suppliers, or other third parties as necessary to provide our services, such as booking confirmations or updates from travel suppliers.
We use the information we collect for various purposes, including:
Providing and maintaining our services: To operate our site, process transactions, manage bookings, and deliver the services you request.
Improving our services: To understand how our services are used, troubleshoot issues, conduct data analysis, research, and development to enhance functionality and user experience.
Communication: To send you service-related communications, updates, booking confirmations, technical notices, security alerts, and support messages.
Personalization: To tailor content and offerings based on your preferences and usage patterns.
Security and fraud prevention: To protect our site, services, and users from fraud, unauthorized access, and other security risks.
Compliance and legal obligations: To comply with applicable laws, regulations, legal processes, and requests from governmental authorities.
Marketing and promotional purposes: With your consent, we may use your information to send you marketing communications about our services or related offers that may be of interest to you. You can opt out of these communications at any time.
Under data protection laws, including the GDPR, we must have a legal basis to process your personal information. Our legal bases for processing include:
Performance of a contract: When we need to process your information to fulfill our obligations under a contract with you or to take steps at your request before entering into a contract (e.g., processing your booking).
Legitimate interests: When processing is necessary for our legitimate business interests, provided these interests are not overridden by your fundamental rights and freedoms (e.g., improving our services, preventing fraud, communicating with you about services).
Consent: When you have given us explicit permission to process your information for a specific purpose (e.g., sending you marketing emails). You have the right to withdraw your consent at any time.
Legal obligation: When processing is necessary for compliance with a legal obligation that applies to us.
We may share your information with third parties in the following circumstances:
With travel suppliers and partners: We share information necessary to process and fulfill your travel bookings or provide related services (e.g., airlines, hotels, car rental companies, activity providers).
With service providers: We engage third-party service providers to perform functions on our behalf, such as payment processing, data analysis, marketing, and IT services. These providers have access to personal information only as needed to perform their functions and are bound by contractual obligations to protect your data.
For legal reasons: We may disclose information if required to do so by law, in response to a legal process, to enforce our terms of service, to protect our rights, privacy, safety, or property, or that of others.
In the event of a business transfer: If we are involved in a merger, acquisition, bankruptcy, reorganization, or sale of assets, your information may be transferred as part of that transaction.
With your consent: We may share your information with third parties when we have your consent to do so.
We do not sell your personal information to third parties.
We implement appropriate technical and organizational measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, please be aware that no security system is impenetrable, and we cannot guarantee the absolute security of your information. We store information on secure servers located within controlled facilities.
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The precise retention period for your personal information will vary depending on the nature of the information and the purpose for which it is processed.
Depending on your location and applicable data protection laws (such as GDPR), you may have certain rights regarding your personal information. These rights may include:
The right to access: You have the right to request copies of your personal information.
The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
The right to erasure: You have the right to request that we erase your personal information, under certain conditions.
The right to restrict processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
The right to object to processing: You have the right to object to our processing of your personal information, under certain conditions.
The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
The right to withdraw consent: If we are processing your personal information based on your consent, you have the right to withdraw that consent at any time.
The right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable law.
To exercise any of these rights, please contact us using the details provided below. We may need to verify your identity before responding to your request.
Our site may use cookies and similar tracking technologies (like pixels and web beacons) to collect and store certain information. These technologies help us understand how you use our site, improve your user experience, personalize content, and analyze site traffic. You can control cookies through your browser settings and other tools. However, disabling certain cookies may affect the functionality of our site.
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.
As a global company operating in the travel industry, we may transfer your personal information to countries outside of your country of residence, including to countries that may not have the same level of data protection laws as your jurisdiction. When we transfer your information internationally, we will take appropriate safeguards to ensure your personal information is protected in accordance with applicable laws. This may include using standard contractual clauses approved by relevant authorities or relying on other legal mechanisms.
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will revise the "last updated" date at the top of the policy (Note: this instruction was to not include the placeholder, so I will omit mentioning the specific date update method, simply stating we will update the policy). We encourage you to review this policy periodically to stay informed about how we are protecting your information.
If you have any questions about this privacy policy or our privacy practices, please contact us by writing to:
Apex Booking Solutions
50 Beale St, Suite 300
San Francisco, California, 94105
USA